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| Girl Effect Tanzania |
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Girl Effect Tanzania Jobs 2024Terms of Reference Social Media Moderator- Long-Term Consultancy (Individual Consultant)
Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows, TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
The Brand
Tujibebe is a mobile-first youth brand that provides young Tanzanian girls with the information and the inspiration they need to make choices about their health, learning and livelihood- from setting up a small business and saving for the future, to speaking up about body concerns, routine immunization and early childhood development education
Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realize their ambitions.
Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, and digital channels. Our Interactive Voice Response (IVR) line features inspirational stories, advice from female entrepreneurs, and top tips and quizzes - girls can call for free using Tanzania’s most extensive network provider, Vodacom.
We are searching for a highly creative thinker and proactive individual to support our team. In this position, you will support the creative team by creating weekly and/or monthly social media content plans, and moderating content across our current/future Tujibebe digital media platforms (Instagram, Facebook).
This supportive role within our creative department is supposed to help the team constantly enhance Tujibebe Brand’s visibility across our social platforms. Your central goal is to support Tujibebe’s creative team to continue engaging with audiences on a daily basis by moderating content aligned with the brand values, voice and intended social and behavioural outcomes. In doing so, you will play an integral part in increasing the brand’s reach, loyalty, and impact.
Our ideal candidate is someone with experience in social media moderating/management. In addition to being an outstanding communicator, you must also demonstrate accountability and excellent time management.
What You’ll Do
- Moderates and responds to engagement and comments on all of Tujibebe’s social platforms
- Designs and writes copy for Tujibebe’s weekly story posts/reposts
- Works closely with the Safeguarding Manager in creating canned responses, filtering comments and capturing feedback/testimonials
- Reports and flags moderation concerns to the Safeguarding Manager and attends monthly moderation meetings
- Plans and organizes Tujibebe’s social media calendar and posts promotions with the support of the Digital AdOps team
- Ensures that Tujibebe’s digital presence (Facebook, Instagram and IVR) remain consistent and always on
- Works closely with the Evidence and Insights team in piecing together and curating social media campaign reports
- Supports the creative team with innovating new trends for Tujibebe’s socials to adopt
- Creates communicative and compelling captions for the Tujibebe socials.
Expected Commitment
- The assignment is expected to take approximately 12 months
- The consultant will be expected to spend up to 20 hours each week working on this
- The consultant's assignment period is from November 2024 until the end of September 2025
Location
The consultant will be based in Tanzania.
Management
The consultant will have a primary point of contact with the Digital and Production Manager. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.
Tentative Timelines
- Terms of reference published: September 12, 2024
- Deadline for response: September 25, 2024
- Consultant selection, contracting and briefing: October
- Start Date:1 November 2024
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Who You Are
Skills, Knowledge and Experience
- Minimum 1- 2 years of proven experience as a social media moderator, social media coordinating or related role.
- You will have a proven ability to work in a fast-paced environment with dynamic and exciting individuals to enhance the visibility of the Tujibebe Brand through social media.
- Flexibility. Be able to incorporate novelty and adjust to a transforming world with daily changing trends.
- Effective communicator with the ability to synthesize and engage with the audience in an orderly, youthful and respectful manner keeping up with youthful slangs and communication styles.
- Commitment to realizing the potential of girls and to the vision and values of Girl Effect.
- Highly creative with excellent analytical abilities.
- Excellent Swahili writing, editing and proofreading skills.
- A proactive social media moderator with experience in analyzing and executing social media trend dynamics, content planning and campaigns for youth audiences, especially Tanzanian girls from low-middle income backgrounds.
- You have a proven ability to create compelling and engaging content that delivers clear messages in a youthful tone/voice.
- Experience in health-related content/Behavior change content production in the fields of Sexual and Reproductive Health and Rights, Economic Empowerment, Routine Immunization, HPV uptake,as well as ECD campaigns would be a massive bonus.
- Passionate about making a positive difference in the lives of young women and girls.
- Basic safeguarding and digital safeguarding knowledge is a plus.
Proposal Submission
Your proposal, should you be interested (Max 5 pages), should cover:
- Your understanding of the brief and why you feel you are well-placed to advise us on this
- Credentials/CV
- Please showcase any previous relevant work experience—links to previous works.
- Provide at least 3 references indicating the scope and magnitude of similar assignments
- Breakdown of Costs with applicable taxes and other charges clearly identified in TZS. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
- All applicable taxes should be quoted separately;
In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
- Experience and qualification as outlined in your CV/Credentials- 20%
- Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 20 %
- Geographical Experience in Tanzania- 10%
- Evidence of a minimum of three contactable references - 20%
Financial Evaluation
- Value for money/proposed budget breakdown - 30%
How to Apply
To apply for this opportunity, please submit a proposal by email with the subject line “Social Media Moderator-Tanzania” to suppliers@girleffect.org by 25th September 2024.
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